Get recognized. For how you already do business.
Flat-fee certification consulting for small businesses across Canada. You're paying me so you don't lose a year on the wrong credential or a rejected submission. Every engagement runs through me.
"Most of the work is already done. It just isn't written down the way B Lab wants, and the last stretch is where the costly mistakes tend to hide."
Good businesses get overlooked. Here's why.
Sustainability certification is one of the most powerful marketing assets a small business can earn. Most that deserve it never get there, not because they don't qualify, but because the system wasn't built for them.
The big firms built their pricing for companies ten times your size. A $40,000 quote isn't a negotiation starting point. It's a signal that you're not their client. Most small businesses just walk away.
B Corp. Benefit Corporation. Climate Neutral. ISO 14001. They overlap, they contradict, and the internet makes it worse. Most owners spend hours researching and still aren't sure which one they actually need.
For most small businesses, certification takes closer to twelve weeks than a year. The challenge isn't the clock. It's knowing which answers hold up under review and which ones quietly sink a submission before it gets flagged. Most owners are already doing the practices.
The case for starting now.
The bar is moving. Starting later costs more.
B Lab is phasing in an update to its certification standards. Preparing under the current framework is genuinely easier than starting after the changes land — the bar only gets harder to clear.
First to certify owns the label.
Whoever certifies first in a crowded niche tends to own the most-sustainable label in customers' minds — and that position is difficult to take back once it's claimed.
The complexity only grows.
It's easier to certify at twelve people than at forty. The operational complexity that accumulates in a growing business makes the eventual audit longer and more expensive.
Not for everyone. Great for these.
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Not for everyone. Great for these.
Click any card to learn more
From first call to the logo on your site.
Built to feel calm, not rushed. Most founders have too much on their plate already.
We talk through your business and whether certification actually makes sense. About a third of the time I point people toward a different credential than the one they came in asking about. No pitch, no pressure.
Two weeks. I run the assessment, you send supporting docs, we have one working call. You get a written report you own outright. Regardless of what comes next.
Policy drafts. Tracking systems. Evidence compilation. I do the work. You make the calls only you can make. Bi-weekly calls, about 30 minutes each.
I handle the B Lab submission and all correspondence. When the cert comes through, we plan the announcement together: social, press, customer email. It's worth marking properly.
Three tiers.
Start where you are.
Most people begin with the audit. No pressure to commit to anything larger until you've seen the work.
A two-week diagnostic. I run the full B Impact Assessment on your business, document where you stand, and produce a written roadmap: which certifications you qualify for, the gaps, what closing them costs, and a realistic timeline. You keep the report whether or not we continue.
For businesses that know what they need and want help doing the actual work. I draft the policies, build the tracking systems, and prepare the evidence package. Bi-weekly check-ins. I do the work. You make the calls only you can make.
From first call to the B Corp logo on your site. Includes everything in Tier 02, plus the full B Lab submission, all correspondence, and a revision round if the first attempt needs adjustment. Ends with a post-certification announcement plan.
B Corp.
The most rigorous certification available to a small business. Five areas scored: governance, workers, community, environment, customers. Third-party verified. Renewed every three years. This is what Candor primarily prepares businesses for.
Most businesses I work with go for B Corp. The others come up on the first call if they're a better fit.
Artem Furman.
No firm, no juniors. Just direct work.
I spent five years managing retail operations in BC before going back to study environmental economics at SFU.
I know what running a small business looks like. I won't pad timelines or sell you a certification you don't need. Every engagement runs through me directly, start to finish.
Artem is pursuing formal recognition through the B Lab US & Canada B Consultants program. His work in sustainability is grounded in economics and environmental management studies at Simon Fraser University.
Why certified businesses outperform the ones that aren't.
Higher revenue growth for certified purpose-driven companies
— Deloitte Global, 2023Lower staff turnover in certified high-trust workplaces
— Great Place to Work, 2023Certified B Corps globally, growing every quarter
— B Lab, 2025Countries where certified B Corps now operate
— B Lab, 2025The questions you may have.
The audit will tell you. About half the businesses I assess are closer to certification than they expected. The other half need 6–12 months of foundational work first. Either way you'll know exactly where you stand. If you're not ready, I'll say so directly.
For Canadian businesses under $5M revenue, B Corp's annual fee is roughly $2,100 USD. Climate Neutral scales with your footprint, typically $1,000–$5,000 annually. 1% for the Planet has no membership fee, just the commitment to donate 1% of revenue. I walk through all costs in the audit so nothing surprises you.
B Corp is a third-party certification from B Lab. Benefit Corporation is a legal entity structure in some jurisdictions that expands what directors can consider beyond shareholder profit. They're different things. You can have one without the other. Most businesses I work with want the B Corp certification because it's the certification consumers actually recognise.
Fair challenge. B Corp's credibility has taken hits as larger brands have joined. The honest answer: it's a real verification process, but only as meaningful as your actual practices. I won't help a business game the assessment. I help businesses that are genuinely doing the work get credit for it.
First, my pricing is calibrated for businesses your size. Not companies ten times larger. Second, I come from inside a regulated BC small business, so I understand your compliance overhead without needing it explained. Third, every engagement runs through me directly. No junior consultant managing your file while a partner takes the credit.
Start with the free score.
Two minutes. You'll know where you actually stand before anyone asks you to commit to anything.
For the first engagement each quarter, the gap analysis is delivered within 14 business days. If it takes longer, you don't pay.